The Fossil Free Eco-1 campaign aimed to introduce and promote a new type of renewable and environmentally friendly fuel. This fuel was designed to be versatile and applicable across multiple sectors: from agricultural machinery, mining equipment, ships, cars, to even aircraft.
How to visually communicate the message that this single eco-friendly fuel can power such a wide range of vehicles and industries, while keeping the design clean, modern, and memorable?
The concept centered on a fuel droplet as the main visual frame. Each droplet was crafted to encapsulate a specific vehicle segment or industrial use, symbolizing that all these different sectors can run on the same environmentally friendly energy.
The concept centered on a fuel droplet as the main visual frame. Each droplet was crafted to encapsulate a specific vehicle segment or industrial use, symbolizing that all these different sectors can run on the same environmentally friendly energy.
The campaign visually communicated the versatility of renewable fuel across different sectors, and helped present the brand as an innovative and environmentally responsible energy provider.
By thoughtfully uniting striking visual metaphors, sector‑specific imagery framed within a single oil droplet, and a bold yet minimal layout, the design delivers a clear, memorable narrative: that one renewable fuel can power diverse industries sustainably, blending environmental responsibility with universal practicality.
